Download Dr. Cannon's          V-card.
Dr. Cannon is co-founder of Trial Innovations and is based in the Los Angeles area.  Dr. Cannon has been the lead trial consultant in cases across the country, ranging from insurance defense and corporate litigation, to capital cases and white collar crime. His principal activities involve witness workshops; focus groups and mock trials; online juror surveys; continuing legal education presentations; voir dire and jury selection consultation; and post-trial juror interviews.

Dr. Cannon earned his Masters’ and Doctorate degrees at the University of Alabama, one of the few institutions in the country that offers a concentration in clinical psychology and law.  His academic and applied experiences provide a rare blend of expertise in clinical psychology, communication, research methods, and law. 

He uses his clinical and communications expertise to prepare witnesses for deposition and trial testimony and has worked with witnesses from various ethnic and cultural groups throughout the country.  He also provides psychological snapshots of prospective jurors for jury selection; conducts voir dire training; and has developed a special expertise in the effects of diversity in the courtroom and the effects of lawyer characteristics on juror decision-making. 

He uses his research and statistical expertise to conduct online juror surveys and community attitude surveys; develop statistical profiles of high-risk jurors; develop juror questionnaires; and conduct focus groups and mock trials.

Dr. Cannon began consulting and conducting research on the consulting field in 1998.  He has authored articles on voir dire and jury selection in bar journals across the country.  He has also conducted research on attorney voir dire style and its effect on jury verdicts.

Dr. Cannon is a board member and incoming treasurer of the American Society of Trial Consultants.  He is also a member of the American Psychological Association.  Dr. Cannon regularly gives presentations throughout the country and has recently appeared on KNBC in Los Angeles. 

Download Dr. Edelman's
V-card.
Dr. Edelman earned a Ph.D. in social psychology from the University of Nevada, Reno and a LL.M. in International Law from the University of Kent in the United Kingdom.  At the University of Nevada, Dr. Edelman developed a broad foundation in research methodology and statistics. Specializing in the application of social psychology to the legal system, Dr. Edelman worked closely with leading academics and research centers in the field of psychology and law, including the National Judicial College, National Council of Juvenile and Family Court Judges, and the Grant Sawyer Center for Justice Studies.

At the Grant Sawyer Center, Dr. Edelman worked on several national surveys, including one examining the judiciary’s understanding and application of Daubert to the admissibility of scientific evidence. He has also explored judges’ and attorneys’ ability during voir dire to uncover jurors’ exposure to pretrial publicity and their resulting biases. Dr. Edelman oversaw a study of Washoe County’s pretrial release program and also assisted with the development of training programs for foreign justices, court administrators, and attorneys. 

Dr. Edelman began working as a trial consultant in 1998. Prior to co-founding Trial Innovations he was a Senior Trial Consultant at the Jury Research Institute.  Over the last 13 years, he has worked on a number of high profile civil and criminal cases across the country and has also testified as an expert witness.

Dr. Edelman has served as a presenter at national and international conferences and has published a book on the impact of race and empathy on sentencing in capital cases and articles on the influence of graphic images on perceptions of liability and damages.