Jurors evaluate evidence through the prism of their attitudes and life experiences. As such it is necessary to not only decipher the relevant attitudes and experiences that jurors bring with them into the courtroom, but also to construct a trial story that your audience will find to be credible. At Trial Innovations, our services are designed to help you build a solid foundation for your case from the ground up.
Following are brief descriptions of our most popular services. You may click on the link within each description to find out more information about any particular service. Please e-mail us or call us with any additional questions or for more detailed information.
Let us help you meet the unique demands of ADR. ADR research exercises are flexible small-scale projects. Whether you are a mediator looking for objective data to help move the parties toward settlement, an advocate hoping to improve the persuasive import of your mediation presentation, or simply preparing for an expedited trial, Trial Innovations offers cost-effective research exercises designed to meet your needs. Please click here for more information about our ADR services.
Through the eyes of a jury... We love giving our continuing legal education workshops because it lets us be the story teller, and we tell the story through a juror's perspective. We use video clips from our research and discuss actual findings that will help you during voir dire and jury selection. We educate your firm about common witness mistakes and how to foresee and address them with your witnesses. We also offer presentations unique to you area of practice. Please review some of our most popular continuing education topics by clicking here. If you are a nonprofit organization, you may want to click here to learn about some of our pro bono work and continuing legal education presentations geared specifically toward nonprofits.
Learn how jury eligible community residents view your case and client? Community Attitude and Telephone Surveys are used to assess important attitudes and opinions present in the trial venue. Trial Innovations employs the most up to date sampling techniques, including random address-based sampling, to ensure that our community surveys are representative of the jury pool. We can use the internet, telephone, or a hybrid of both to collect community attitude data. We also control for landline attrition when collecting data by the telephone (e.g., among younger individuals who tend to embrace technology and those with limited incomes, both of whom are more likely to only have a cell phone). Sound methodological and sampling procedures allow us to give you a good idea of exactly what accurately reflects attitudes in you venue. Read more about community attitude survey research.
We can conduct jury research online while you watch the data come in from your office. Our online mock trials offer a cost effective method for developing a jury profile or evaluating liability and damages. After completing a battery of questions similar to voir dire, participants are provided with a summary of each party’s case and asked to render a verdict. Trial Innovations’ online exercises are unique in that we offer multiple strategies for recruiting participants, which are designed to improve the overall generalizability of our results. Read more about our online research and other research methodologies here.
Maximize the persuasiveness of your mini trial. Mini Trials have come to California by way of Arizona, Nevada, New York, and South Carolina. Mini trials are becoming increasingly popular, and particularly in California, the stakes are becoming higher and higher. Our mock trials are basically mini trials, so our research is perfect to help you make the most of your mini trial. We offer small, less formal research options to help make research for your mini trial cost effective. Learn to make the most of the limited time you have in your mini trial. Because mini trials are new to California as of January 2011, please contact us if you would like additional information about mini trials or how we may assist in your preparation for a mini trial. Click here for more information.
Just how much has media exposure impacted a community's view of your case? Today, information spreads immediately. New coverage now comes in 24 hour cycles on television and online, and communications between individuals spreads faster than ever on social media. As a result, community residents may be very familiar with a case and even form opinions before it ever comes to trial. Understand the impact of media exposure to community perceptions of your case. We will review media coverage of your case and then conduct a telephone-based community attitude that compares jury eligible participants in your venue to those in a different possible venue. The survey allows us to determine how exposure to media has impacted the way jury eligible participants view your case. What percentage of respondents have heard of the case? What percentage have prejudged your case? We compare the data from the original venue with participants from the possible venue to let you know whether you have a fair chance in your venue. We can then use these data to testify to the need for a venue change. For more information, click here.
Take your case for a test drive. Viewing a case through the eyes of a lawyer can be very different than understanding how multiple jurors, all with varied backgrounds, attitudes, and experiences, will view your case. Research allows you to take your case for a test drive before taking it in front of a jury. Case research shows you what is most important to mock jurors. What are the strengths? What are the weaknesses, and how may these be addressed? You will learn which arguments are most persuasive. Read more about the kinds of research we can tailor to your case.
Strategize to win. Trial Innovations has extensive experience with all kinds of cases across the country. We draw on this experience to help you strategize about your case, from start to finish and at any point in between. We can help by conducting research or simply relying on our extensive trial experience to theme you case, create persuasive openings and closings, and assist with efficient and persuasive graphics. Please click here to read more about how we can help with case strategy.
Jurors do not begin their roles as blank slates. Jurors bring all of their beliefs, life experiences, and attitudes with them into the jury box and deliberation room. Jurors evaluate evidence through the prism of their attitudes and life experiences. As such, it is necessary to decipher the relevant attitudes and experiences that jurors bring with them into the courtroom. The attitudes and experiences that matter the most vary from case to case, so voir dire questions and juror questionnaires should be written specifically for the unique elements of you case. We can develop juror prediction models that let you know which questions are best for identifying jurors that are not good jurors for your case. We will help you make the most of the voir dire process by letting you know exactly how to identify the most problematic jurors. We will also help you in court so you may maintain your focus building rapport amongst those in the jury poll, while we focus on analyzing juror responses and leadership. For more information on voir dire and jury selection, please click here.
Get invaluable and unbiased feedback following the verdict. Unbiased feedback from jurors can prove invaluable to future cases. Jurors often hold back when speaking with the attorneys they have watched over the course of the trial. They are more guarded because they have arrived at a verdict that is in contrast to one side. They often hold back on suggestions or criticisms because they have become more familiar with the attorneys who have tried the case. Trial innovations can help get the answers that are most helpful to you by interviewing the jurors in a manner that best explores their decision making process. We begin with broad questions and then narrow the focus and scope of the interview and we learn more about how each juror viewed evidence and witnesses.
Get immediate feedback from a jury that mirrors the real jury so you can adapt your case in real time. Shadow Juries provide valuable feedback into how community residents interpret evidence and witness testimony as the trial unfolds. The trial team is provided with valuable insight at the end of each day, which can be used to adjust trial strategy, craft direct and cross-examination questions, and refine closing arguments. Web streaming technologies provide a new advantage that allows shadow jurors to view the trial proceedings from a secure location. For more information on shadow juries, click here.
Keep apprised of courtroom dynamics. Our consultants are available to monitor your trial and provide you with feedback regarding the persuasiveness and clarity of opening statements, evidence, witness testimony, and demonstratives. What looks like it needs to be clarified? We can provide real time feedback regarding these issues as well as regular reports of how jurors appear to be reacting. Additional information on trial observation can be found here.
Be able to expect more from your witnesses. Witness Preparation Workshops are designed to help improve the perceived credibility of your witness and the persuasive import of his or her message. Witnesses are taught effective strategies for managing cross-examination and reinforcing trial themes through their testimony. We can help you deal with common, and even the not-so-common problems that can arise with witnesses. We can address and problematic behaviors that jurors often mistake for signs of deceit. We specialize in overcoming defenses that witnesses sometimes put up that can greatly compromise their credibility and ability to establish a rapport with the jury. We also specialize in multicultural issues that can interfere with a witness' ability to communicate and relate to the jury. Please click here for more information.